Director of Business Development, SPM Insurance Services, Inc.
As the Director of Business Development for SPM Insurance Services, Inc., Bryan Sonderby brings first-hand business knowledge and innovative energy to SPMI.
As a successful businessman himself, Bryan knows how to influence well-constructed business deals. Bryan also understands that identifying and recruiting new advisors is just as important as educating and assisting advisors in their sales and marketing efforts.
In an ever-changing marketplace, Bryan knows how to meet goals and set accurate expectations for successful business development. He also realizes that trusted relationships are critical and excels at business networking and strategic partnerships. Bryan is a focused leader who knows how to bring different perspectives together in order to encourage success.
Creativity is an important aspect of growing any business venture, and Bryan combines his considerable knowledge and successful sales record in creative ways to better implement successful ideas. He also coordinates high-level sales by connecting advisors and clients in smart partnerships while fostering healthy and profitable teamwork. His goal is always to see advisors and agencies thrive and succeed, while staying true to the client's vision.
Professional Experience
Bryan is the Director of Business Development for SPM Insurance Services, Inc. and the President and CEO of Scarlet Harbor, Inc., an independent marketing organization that offers both retail and wholesale clients solutions for financial planning, risk management, wealth transfer, and business succession.
Prior to starting Scarlet Harbor, Bryan served as the Executive Director for digital technology start-up, SimpleSeason, where he helped build their corporate structure, formal business plan, and blueprint business model. Teaming with the executive team, they accurately identified targeted customer segments, core value propositions, revenue streams, key resources/activities/partnerships and cost structure.
Bryan began his career as an internal wholesaler for ING North America, supporting agents and advisors throughout the western U.S. and working with Sales Vice Presidents to effectively network, create and implement new sales strategies and perform field training.
After four years, he was recruited by Fairway Capital Advisors, Inc. to be a Sales Vice President for the boutique general agency. After making partner and being promoted to Executive Vice President, Bryan was directly responsible for sales, marketing and business development teams, in addition to overseeing operations, finance, and human resources. He was deeply involved with new initiatives, campaigns, sales process and business relationships, and during his tenure, increased annual sales by 394% and lowered COGS by 360% leading to a 724% increase in profit.
Bryan also has a heart for giving and has dedicated his services to philanthropic initiatives such as ShareNow and Children's Camp's International (CCI). As an Advisory Board Member for ShareNow, he consulted on digital philanthropy initiatives and impact projects for cause, such as Share-A-Pack and ThePrize.com. With Children's Camps International, Bryan served as a Business Consultant, to the evangelical non-profit organizations effort in launching ZuCamp.com, a virtual camp community for children between the ages of 6 and 12.
CA Insurance License # 0G35648
Education
- BA - Business Management, Finance - Saint John's University, Collegeville, MN (2004)
- CLU, ChFC - The American College, Bryn Mawr, PA (in process)
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